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Memo iss apple tim cook10/11/2023 ![]() ![]() And I take that role extremely seriously. “Then my role is to make sure that the board has great candidates to pick from internally. We have the good discipline to do that,” Cook said. “At the end of every board meeting, I discuss succession with the board because I might step off the wrong curb or something. Cook, who inherited his role from Jobs quickly and soon found himself on his own, is already thinking about a succession plan for when his time as Apple C.E.O. In a memo to employees, Apple CEO Tim Cook addressed the tragic events in Charlottesville over the weekend along with President Trump’s controversial comments about the incident and vowed that. But it’s also made him highly aware of how his words and actions are parsed in public. And that can happen all in a day,” he told The Washington Post, describing how the scrutiny forced him to develop a thick skin. ![]() “You’re both praised and criticized, and the extremes are wide-very wide. The criticism hasn’t always been easy for Cook, who says he was surprised that the press paid as much attention to him as it had to Jobs. Because he was going to be chairman, work a bit less after he came back up the health curve.” When I first took the job as C.E.O., I actually thought that Steve would be here for a long time. I think it would have been a treacherous thing if I would have tried to do it. “I know this sounds probably bizarre at this point, but I had convinced myself that he would bounce, because he always did,” he adds. Lots of core technology work has been done.”īefore Jobs’s untimely death, Cook himself was convinced that the iconic co-founder wouldn’t actually disappear. An email from CEO Tim Cook to Apple employees, obtained by our Mark Gurman, confirmed the change today and helped flesh out the details of Ive’s new position and those of his new design leaders. We keep pulling that string to see where that takes us. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. That was a really key decision, and I think a good one. Since taking over, “the obvious things are we have more employees in the company,” Cook explained. On his first day at the job, Cook sent a memo to Apple’s employees: “I want you to be confident that Apple is not going to change.” And in many ways, Apple hasn’t, for better or for worse. Jobs, who died of cancer months after Cook took over, was considered a visionary for his work at the company. job is lonely-is accurate in a lot of ways.” The interview is sprawling, and though Cook refuses to discuss certain topics-namely the existence of Apple’s secret car project-the nearly-10,000 words he does say give rare insight into how he runs the world’s most valuable company. to the company’s highly publicized battle with the F.B.I. Now, nearly five years later, the chief executive of the notoriously press-shy tech company has given a lengthy interview to The Washington Post, touching on everything from succeeding Jobs as C.E.O. It should include how Jobs told a customer who wrote to him out of concern about iPhone 4 signal problems to just avoid holding the phone in a way that interferes with reception.On August 24, 2011, as Steve Jobs’s health declined, a then 50-year-old Tim Cook stepped up to fill the Apple C.E.O.’s shoes. #Memo iss apple tim cook archive#The Steve Jobs Archive should present Jobs as he really was: complicated, to put it politely. ![]() Apple-1 prototype hand-soldered by Woz up for auction, bids expected to reach $500k.Apple hits brakes on hiring amid economic uncertainty.'Prophetic' Steve Jobs autograph telling kid to 'go change the world!' among Apple memorabilia at auction.NFT or not to NFT: Steve Jobs' first job application auction shows physically unique beats cryptographically unique.As a recent US President put it, "I could stand in the middle of Fifth Avenue and shoot somebody, and I wouldn't lose any voters, OK?" Thus today's sado-populists turn poor behavior into adoration and audience. And in the decade since Jobs's passing, belligerence has become big business – it fuels the social ad business by driving engagement. Perversely, being a jerk is seldom disqualifying and often rewarded in a leadership context. Not that assholery deters fawning over financially successful public figures. Several years ago, Elon Musk – described by Isaacson as " the Steve Jobs of our time" – told GQ, "he one time I met Steve Jobs, he was kind of a jerk." He was arrogant and a brutal boss who could reduce his employees to tears with phrases like: "fucking dickless assholes," and "That design looks like shit." He was prone to childlike tantrums and apparently took credit for other people's ideas. He was a filthy narcissist, who didn't believe in showers, deodorant and apparently liked to dip his feet in the toilet. ![]()
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